Definition

Open Graph Protocol

A protocol that enables web pages to become rich objects in a social graph.

The Open Graph protocol, originally created by Facebook, enables any web page to become a rich object in a social graph. It uses meta tags in the HTML head to define properties like title, description, image, and URL. When someone shares your link, these tags determine what preview appears. The protocol is now supported by most major platforms including LinkedIn, Twitter, Pinterest, and messaging apps.

Related Terms

OG Image (Open Graph Image)

The preview image shown when a link is shared on social media platforms.

Meta Tags

HTML elements that provide metadata about a webpage.

Social Preview

The visual preview displayed when a URL is shared on social platforms.

Structured Data

Standardized format for providing information about a page to search engines.

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